The idea of embedding video calling into your app or website might sound complex, but with the right approach, it can be surprisingly seamless.
Building off our previous blog, which explores the pros and cons of buying an off-the-shelf product versus building it yourself, we’re now taking a closer look at the essential steps to add video calling functionality to your platform using Pexip’s Video Platform as a Service (VPaaS).
While this is not a developer’s manual, these 5 recommendations are designed for tech savvy readers who want straightforward advice – from conceptualization to implementation.
The first step is all about understanding your needs – not just for video calling but for your app or website as a whole. Ask yourself: what type of interactions do you want to enable? Will you be doing one-on-one calls, small group sessions, or even larger webinars? These choices will shape the scope of your project, so it’s important to identify this early on. It’s also key to know the must-have features for your project, such as screen sharing, chat, or call recording – some of our most popular options.
You’ll also need to consider the broader context of your app. Are you developing a client app installed on devices or is it a web site accessed via the browser? Will the video calling component stand alone, or does it need to integrate with other systems, like CRMs, EHRs, or scheduling tools? On top of all that, it’s important to consider the ‘why’ behind the video functionality. Is it to enhance customer support, streamline decision making, or deliver virtual services relevant to your customer base? Clarity around these questions sets a solid foundation for successful integration.
Selecting the right tools for embedding video depends heavily on the type of app you’re building. Pexip’s VPaaS offers a web SDK, which can be used to embed video into apps. This flexibility makes it ideal for various use cases, from standalone applications to more complex ecosystems.
Compatibility with your existing tech stack is important. If you’re building a web app, you’ll need tools like Node.js and npm. For mobile apps, platforms such as Xcode or Android Studio will come into play. Knowing your environment will help you avoid unnecessary roadblocks later on.
Once your tools are understood, the next step is to register your app with Pexip’s platform. This process generates essential credentials, such as your client ID and private key, which authenticates
your application. Another important step is selecting the appropriate point of presence (POP) for your region, as this ensures that calls are routed efficiently for optimal performance.
Once these basics are in place, it’s time to add the SDK to your project. For web apps, you’ll need to install the SDK via npm. Mobile developers can integrate the web SDK into their apps using their preferred frameworks. Pexip’s documentation offers guidance on these steps, so you can get up and running quickly.
At the heart of your integration are API calls that enable video meetings. Once implemented, users can create, join, and manage video calls seamlessly within your app. This is the stage in which you should test out core features, like participant management, media streams, and others.
For many use cases, a generic video interface simply won’t cut it. A customized user experience is essential to ensure that video call feels like a natural part of your app. This means aligning the UI with your branding, optimizing layouts for your audience, and localizing the interface for accessibility in multiple languages.
Intuitive design goes a long way to encourage adoption, especially for non-technical users. Consider small touches like clear labels, logical workflows, and responsive layouts, as these can make all the difference for users.
As your integration begins to take shape, it’s time to optimize. The key is to test your implementation across various devices and network conditions. This helps you to identify potential bottlenecks or compatibility issues.
Security is equally, perhaps more important, especially if your app is handling sensitive data. Encryption (in motion and at rest), secure tokens, data retention, and compliance with regulations such as GDPR or HIPPA help ensure that your video calls remain private and protected. These measures also build trust with your users – a critical factor for your success.
Ready to take the first step?
Every integration has its challenges, but being prepared can save time and frustration. Device compatibility is a common hurdle, so test thoroughly across different operating systems, browsers, and devices. If your concerns include debugging issues, Pexip’s troubleshooting guides can provide quick solutions, while sample code and user forums offer additional support.
Embedding video calling into your app or website doesn’t have to be daunting. With Pexip’s VPaaS, you have the tools, documentation, and support needed to bring your video vision to life.
Ready to get started? Explore Pexip’s Developer Portal, our quick-start guides, or get in touch with our team for more personalized support.